Leadership, Communication, Presentation & Sales Development Blog

LEADERSHIP - 5 THINGS LEADERS SHOULD NEVER SAY

Words contain power and will set the scene and direction for those who follow your lead

If there’s one thing Sir Richard Branson understands, it’s the pressure of conveying a clear message (either in meetings, public statements, or speeches) without sounding negative.

According to his book, The Virgin Way: Everything I Know about Leadership, here are five words and phrases he tries to avoid.


1. “That’s not a bad idea.”

If this is your response to an idea, your team won’t be clear on whether you love the idea or hate it. “Not bad” could mean you actually kind of like the idea. On the other hand, you didn’t specifically say you love the idea. Don’t leave your audience confused.

“Be definitive,” writes Branson. “If you approve or disapprove of something, be assertive and make your position absolutely clear, making sure you explain why.”


2. “You’re not going to like this, but …”

This phrase sets up your listeners to hear something negative. As a leader, it’s your job to inspire people and instill them with positive feelings – even if what you’re about to share might upset or frighten them. Branson suggests instead saying something like, “This may be a tough nut to crack, but I’m sure we’ll get it done.”


3. “We’ve had better years.”

Leaders are often asked to provide some kind of public commentary on results for the month, quarter, or year, but Branson views the above phrase as a cop out. “People want the truth, not some sugarcoated version of it,” he writes. Admit the reality of your situation and follow up with an honest assessment of how you plan to achieve better results in the future.


4. “That said…”

Branson considers this to be “possibly one of the most destructive phrases in the English language.” When people hear these words, you invalidate anything you said just a minute ago. This can create great resentment among your listeners. “As a verbal bridge from the pros to the cons, try using something like, ‘Of course, we shouldn’t overlook…’” writes Branson.


5. “No comment.”

Branson understands that sometimes leaders aren’t at liberty to discuss sensitive information, but he dislikes this classic approach to discretion. “A stark ‘no comment’ tends to come across like, ‘We’re guilty as hell and don’t want to talk about it until our lawyers have come up with a plausible alibi,’” writes Branson.

Instead, he suggests saying something like, ‘I’m really sorry, but until we gather all the facts, we are not in a position to issue a statement.’


As a leader please consider and like Richard Branson try to avoid the above phrases  during speeches, meetings, and presentations

Remember, words contain power and will set the scene and direction for those who follow your lead.


All the best with your leadership!

Posted in , , , by effectivecommunication.com.au

0 comments:

Post a Comment

Find out about our free trial
  • Return on Investment - testimonial
    Korry Hoogestegerd - National Account Manager - Vodafone

    23 out of 24 presentations 'hit the mark' by achieving all pre-planned outcomes. Based on the calculation of commitments gained during all presentations, I believe these results will lead to a 60% increase in sales of our presented product through Woolworths Ltd

    Read full testimonial

    vodafone logo
  • Return on Investment - testimonial
    Jonathan Gould - Project Manager - Broad

    The learning experience has saved me much time when preparing for business presentations and given me renewed confidence to speak before a group of people

    Read full testimonial

    broad logo
  • Return on Investment - testimonial
    Michael Aquilina - National Account Manager - Philips

    ...at your advice allowing the product to speak for itself, we experienced the best outcomes we could have hoped for in terms of presentation efficiency, effectiveness and audience "buy in‟.

    Read full testimonial

    philips logo
  • Return on Investment - testimonial
    Roy Wakim - Solutions & Marketing, APAC - Avaya

    ...during my prospect presentation the day following workshop, my business gained a new client...

    Read full testimonial

    Avaya logo
  • Return on Investment - testimonial
    Bob Watling - General Manager - Power & Industry - Silcar

    ...Ultimately, during the presentation our organisation gained immediate commitment with this prospect to review 2 of their sites....

    Read full testimonial

    Silcar logo
  • Return on Investment - testimonial
    Ben Nicholson - Zone Dealer Sales Manager - QLD - Isuzu Australia

    ...I am much more able to produce improved presentations that rely less on PowerPoint and more on me delivering the message.....

    Read full testimonial

    Isuzu logo
  • Return on Investment - testimonial
    Steve Holden - Building Manager - Thiess

    I know some of my staff could not have presented their input on the two examples above without the preparation work EC put them through leading up to the workshop...

    Read full testimonial

    Theiss logo