Leadership, Communication, Presentation & Sales Development Blog

SALES - 10 REASONS WHY LEADERSHIP IN SALES IS IMPORTANT

Sales is leadership and leadership is sales!!!
 
The impact both sales and leadership have on each other is undeniable
 
A question we at EffectiveCommunication.com.au are asked oftentimes is why is leadership so important in sales.
 
Here are 10 quick reasons why:
 
1. People want to be around leaders. If you are going to sell effectively, your clients must see you as a leader.
 
2. Demonstrating leadership commands respect. Clients will only refer you to others if they respect you.
 
3. True leadership results from having integrity. Clients will only deal with salespeople they can trust.
 
4. Being a leader changes how you look at things.  When you are demonstrating leadership, you see things differently and in turn are more capable of truly understanding how to help your clients.
 
5. Being a leader creates confidence.  The level of confidence you have going into a sales call is going to determine the level of success you have.
 
6. Leaders are continually learning.  When you’re a leader, you are far more receptive to learn new things.  Sales requires keen insights on not just what is happening today, but also on what could happen tomorrow. Failing to continually learn will quickly put you behind the curve in being able to help your clients.
 
7. Leaders are less emotional and less likely to be swayed by fads. Leaders are not going to be impacted negatively by shifts in other people’s emotions or in passing fads.  Rather, they know how to deal with these types of issues in a constructive manner.
 
8. Leaders plan and are goal oriented. Clients want to deal with salespeople who are prepared.  Conversely, as a salesperson, when you plan and are goal oriented, you will be in a position to optimise your time and resources.
 
9. Leaders are able to get more accomplished from others. A salesperson’s success is driven by the team they have supporting them.  A salesperson who is seen as a leader is going to receive far more support from their client service team and others than the salesperson who is not seen as a leader.
 
10. Leaders are more successful.  At the end of the day, don’t you want to be as successful as you can?  Successful people are attracted to successful people.  The more you demonstrate leadership and success, the more you will find yourself dealing with equally successful people.

Finally, living a life as a leader is far more stimulating and exciting than living a life as a follower.
 
Would you prefer to be the one who takes pride in impacting others or would you rather be the one being impacted?
 
All the best when selling!!! 

Posted in , , , by effectivecommunication.com.au

SALES - 9 Factors That Influence Your Sales Results

Here are 9 factors that influence your sales results…

  1. Your competitor
  2. The industry you sell in
  3. Outside factors – economy / legal / etc.
  4. Time
  5. Your customer
  6. Your customer’s customer
  7. Your customer’s competitors
  8. The products / services you sell
  9. You

Take a look at the list above and ask yourself which of the nine items impact you positively and which ones negatively?

Low-performing and even average salespeople allow each of the nine items to drive them.  They spend their time merely catching what they can.

Put in very simply terms, low-performing and average salespeople take credit for things that happen positively to them and place blame for everything else.

Example is the salesperson who happens to be in a fast-growing industry with customers that are growing even faster.

Regardless of the salesperson’s performance, they’re going to show nice numbers.   Problem is because they’re putting up nice numbers, everyone thinks they’re a great salesperson. Reality is they’re nothing more than a customer service person taking orders from business that falls into their lap.

This same salesperson is quick to place blame on their industry, their competitors or whatever else as soon as they’re not putting up good numbers anymore.  Truth is what happened is their poor performance just got exposed.

Top-performing salespeople know the same nine factors that influence the low-performing salesperson can impact them but the difference is they don’t allow it to occur.

They are pro-active in how they approach their business and they realize the biggest factor they can control is the last one, “you.”

Top-performing salespeople know it’s their skill and expertise that is going to drive their results.

They know the other eight factors are nothing more than items to be dealt with.  They’re confident in what they can do.  They approach their job with a strategic perspective and a tactical focus.

Which of the nine items above are you allowing to work against you?

No one is exempt. The items are real for everyone. The challenge is simply in how you decide to respond to them.

All the best with your sales!

Posted in by effectivecommunication.com.au

LEADERSHIP - 6 SKILLS EVERY LEADER MUST APPLY WHEN MENTORING OTHERS

The mediocre leader tells. The good leader explains. The superior leader demonstrates. The great leader inspires.” - William Arthur Ward
 
When you are leading others it is important to keep your mentoree on track. Here are 6 important things you should know and practice:

1. Identify mentoring goals upfront

Leading is an exploration of potential and how to improve performance. Like all great explorers your mentoree will need to have some goals to keep them on track. Begin the mentoring by helping your mentoree define what they would like to achieve and set a few specific goals around this. This will help both you and your mentoree stay more focused and not wander too far off track.

2. Use questions to focus discussions

Rather than tell your mentoree how they should think and behave use questions to guide the discussion and their thinking. Questions are very powerful and you will make your mentoree think by using probing open questions. Don’t rely on closed questions such as those with a “yes” or “no” answer. Open questions are far more challenging.

3. Listen don’t lecture

You may be the fount of all wisdom but your role as a mentor is not to lecture your mentoree. Listen carefully to them and engage in conversation and discussion. The mentoree should be the focus of the mentoring session. By all means give advice but always try to draw ideas out of the mentoree themselves. The mentoree needs to have ownership of the ideas discussed.

4. Don’t do the work for the mentoree

As soon as the has discussed an issue with a leader, many leaders explain exactly what should be done and how it should be done in great detail. The explanations may be clear and accurate but the problem is that the leader does all the thinking. The aim of leading is to enable the mentoree to make decisions and work out the best path. Of course sometimes a leader will need to take off their mentoring hat and explain what to do. The problem arises when the leader does all the work of thinking things through. As a leader you are a guide but the mentoree is the explorer!

5. Keep raising the bar

As a successful leader you will want to challenge your mentoree to keep raising the bar. Guide them to improve what they are doing and encourage innovation and learning new and better ways of doing things.

6. Review progress and celebrate achievements

Finally take a little time in each mentoring session to review progress. Where there are improvements celebrate these successes with your mentoree and give positive feedback……..and don’t forget to celebrate your own success as a leader!!!


All the best with your leadership!

Posted in , , by effectivecommunication.com.au
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