This applies whether it is Business to Business or Business to Consumer

Developing effective relationships with people can go a long way to achieving better sales results both short and long term!

Below are 11 simple tips you can apply right now to help you build better relationships with your prospects and clients.

As you read the list, you’ll see not only does it apply in sales situations, but also in every situation you encounter (professional or personal).

This list was shared with a sales audience recently and a person immediately stated how they realised the list would work with their spouse too.

1. Show respect of the other person when they’re talking.

2. Follow-through on what you say you will do.

3. Compliment the ideas and recommendations shared by
the other person.

4. Share with the other person information about yourself - Be transparent

5. Help the other person achieve their goals and objectives.

6. Be open and honest.

7. Start each conversation by referencing something from
a previous meeting or relevant situation

8. Allow the other person to hold you accountable.

9. Accept responsibility.

10. Never share with another person something shared in confidence with you.

11. Your body language must match what you’re saying.


Typically when people review the above list, they notice one or two tips they do well and one or two they should work on. What about you?

Use the list as a reminder of what it takes to develop quality business relationships.

In so doing, you’ll quickly realize the people you do have quality relationships with have most likely demonstrated the same 11 characteristics to you also.


All the best with your sales!