Showing posts with label public speaking training. Show all posts
Showing posts with label public speaking training. Show all posts
Wednesday, November 23, 2016
Sales Skills - Do You Have What It Takes To Sell
If every sales professional understood the Principle of the Iceberg there would undoubtedly be less stress, less frustration, less inconsistency, and less dissatisfaction – more motivation, more trust, more money, and more fulfillment. Guaranteed!
In fact, regardless of how long you’ve been in the business, understanding and applying the Principle of the Iceberg in your sales career is fundamental to increasing both your finances and fulfillment.
The Principle of the Iceberg
It’s vital if you’re aspiration is greater than merely making a living – if you’re goal is living your best life. If you’re willing to re-calibrate your thinking and your approach to success according to this Law, you’ll find that your client relationships will stabilize, your earnings will surge, and your free time will swell, all to levels you never thought possible.
Living the Principle of the Iceberg begins by securing your truest measure of success. That’s because in the sales business, motives mean everything.
Motives dictate your mood, mentality, and moves while serving a client. And motives will make or break you when it comes to establishing loyal, lucrative relationships.
The Principle of the Iceberg says that the truest measure of your success is invisible to a client. That’s because the majority of real success occurs on the inside of a salesperson, not on the outside.
Your fulfillment – not your finances – should dictate true success. Starting out to make money is the biggest mistake you can make. And if you’re in the sales business for that reason alone, you’re headed for a lot of heartache. Let me explain.
Think of yourself as an iceberg floating in a body of water. Imagine that the part of the iceberg beneath the surface of the water represents what’s on your inside: your values, your deepest desires, your mission, and your purpose in life; and the part of the iceberg above the surface of the water represents what’s on your outside: your career, your titles, your finances, and your possessions.
Now, if you’ve ever read anything about icebergs, you know that very little of the mass of an iceberg shows above the surface. In fact, experts estimate that on average only 10% of the entire mass of an iceberg appears above the surface. What that means is that 90% of the mass is beneath the surface, invisible to those above the water. Simply put, what you see above the surface is not an accurate representation of an iceberg at all. It’s just the tip. And the same is true of sales success. What’s appears on the outside doesn’t accurately represent whether your successful.
What Lies Beneath
Imagine what would happen if we could saw off the entire foundation of an iceberg beneath the surface. Without it’s foundation below the water, what would happen? If it were a substantial iceberg, it would begin to sink until there was enough of it submerged to regain its balance. It would probably remain standing, but the proverbial tip of the iceberg would be much smaller than it once was (90% smaller to be precise). And the iceberg would certainly become much less stable, and much easier for the changing tide to displace.
If it were a small, thin iceberg that had its underwater base removed, the tip above the surface would most likely fall over. And, without a solid foundation, the iceberg would become slave to the ever-changing ebb and flow of the tide. In fact, without a foundation, a small iceberg may cease to be an iceberg altogether.
In similar fashion, without a solid foundation beneath the surface of your sales career, your outward success as a salesperson will never be stable or consistent. Furthermore, you’ll always have difficulty establishing trust with your clients because you’re not trustworthy. You see, most people can discern the difference between a salesperson who’s out to make a dollar and one who’s out to make a difference. And the longer you continue building your sales career without a proper foundation, the greater the likelihood that your career will come toppling down.
Let’s face it: Many people get into the selling business in the first place because they want the outward success: the big money, the nicer car, the bigger house. That’s how most sales positions are marketed aren’t they? Come work for us and we’ll make you rich is the common recruiting pitch. A nice base salary with great earning potential. You could make a killing! I’m sure you’ve heard that message before.
Superficial Success
Now, don’t get me wrong. I’m not saying that more money and nicer things are wrong for a sales professional to desire. Who doesn’t want those things? As a matter of fact, material increase is a fair reward for being good at what you do. But when you try to build a successful sales business solely on the basis of attaining such above the surface things, your career is likely to share a fate similar to that of the sawed off iceberg. It will bob up and down, teeter, and eventually sink or tip over.
For more than 15 years EffectiveCommunication.com.au has interviewed, trained, and coached sales professionals, and the one factor we have found that prohibits them from succeeding more than any other single factor is this: lack of purpose!
Most haven’t answered the “Why” question for their careers. In other words, the majority of unsatisfied salespeople become that way because their jobs aren’t aligned with a greater sense of purpose. And it shows: in their methods of doing business, in their relationships with clients, and on their faces.
Your Deeper Purpose
The problem is that they’re trying to build their career from the outside in. They’re looking for inner satisfaction from the outward things. But that’s backwards. And while the desire for money and material things (or anything else inferior to purpose) can keep anyone motivated early on, when the time between sales starts to grow, it’s rarely enough to keep one afloat.
Let’s be honest. Salespeople are notoriously 'gung ho' out of the starting gate. We’re self-starters, highly motivated, and highly ambitious. But if time wears on and sales grow harder to come by, it becomes increasingly difficult to remain hopeful and excited about what we’re doing. And eventually, moving on to something new begins to sound much more appealing than sticking it out.
If you’ve been there, or close to it, there’s a way to make sure you don’t go there again. It’s called “pull-power,” and it’s the key to following the Principle of the Iceberg.
If you’ve never taken time to determine deeper purpose beneath your career then your road to following the Principle of the Iceberg must start there, beneath the surface, on the inside, before you will ever be truly satisfied and successful on the outside. But once you identify your higher purpose with regard to success and sales career, and begin to align that purpose with your activities and goals, you create what’s called pull-power, which is the greatest motivating force for the work you perform.
Pull-Power vs. Will-Power
Pull-power is the antithesis of will-power, which is merely self-generated energy that produces short-term accomplishment but rarely sustains long-term achievement. To exploit pull-power in your career you must know why you do what you do.
When you know why you are selling, your answer then becomes the force that literally motivates or pulls you along, in good times and bad, when sales are red hot and when they’re ice cold. Pull-power is your inner accountability, your constant heart-wrought reminder of the deeper reason you are a salesperson. The problem is that most salespeople get ahead of themselves. Most spend the better part of their early days trying to figure out the “Hows” of their jobs. How can I sell more? How can I make more money? How will I meet my quota? How can I motivate my team to produce more?
They’re all questions that have their place. But answering them is not the foundation of a successful sales career. It’s not enough to know how to be a good sales professional. That’s just head knowledge. To become a successful, trustworthy salesperson you must first have heart knowledge. You must know why you want to be a salesperson. You must make sure that answer is clearly written on your heart. And guaranteed that once you make this determination, you’ll find that the "Hows" of successful origination become much clearer and easier to apply – in fact, your daily actions simply become the manifestation of what’s on your heart.
That’s how successful selling should be
All the best with your sales!
Posted in
Facilitating meetings Presentation skills training Public speaking Sales presentations,
Presentation,
presentation coaching,
public speaking training
by effectivecommunication.com.au
Friday, August 19, 2016
PRESENTATION SKILLS... DO NOT SAY TOO MUCH
One of the keys to effective public speaking is knowing when to stop. And, this does not only mean at the end of your presentation.
Stopping within your presentation is also important. Your story can be too long or contain too much unnecessary information. You may take too long to answer a question; you may spend too much time explaining a visual aid.
The general principle for all of these speaking elements is to stop when audience interest is at its peak.
When telling a story, you must have a sense of direction. Never take too long to describe a scene and don’t take too long to get to the point of the story. The story has to be exceptional to take more than two minutes of speaking time. When you get to the point of the story—stop! Don’t explain and review the story after the punch line; this is the time to move on. Let the point of the story be what you leave the audience to think about. If you feel a need to explain the story, you probably have not done a good job of telling the story in the first place.
If you are telling a funny story, and the audience does not respond as you expected, do not explain what you think they may have missed. Just move on to your next point.
Answer a question as concisely as possible. Your goal should be thirty seconds or less. The only person really interested in knowing the answer is probably the person who asked the question; the rest of the audience might get bored quickly with information that is unimportant to them.
In addition, if you take too long to give your answer the audience will lose interest. If you start summarizing and repeating parts of your answer, you have gone too long. If you can answer a question in one sentence or with one word, do so. That will insure that you have finished at the height of audience interest.
In providing statistical evidence, stop with the most significant statistic and divide statistics into threes if you have several to give. That is all the audience can assimilate at one time. Providing information in threes is a pattern that audiences respond to with good attention.
There certainly is a point about knowing when to stop at the end of the presentation as well. Know before you begin how much time you have to speak and then plan to stop a couple of minutes before time is up.
Our culture is very time-conscious and a speaker will be perceived as more effective if he or she does not exceed the time limit.
The point of speaking is not just to share information with an audience; it is also to know when to stop sharing.
Leave the audience wanting to hear more.
You know you have succeeded when you hear departing audience members saying, “Time went so fast; I could have listened for another hour!”
All the best with your business communications!
Posted in
presentations Facilitating meetings Presentation skills training Public speaking Sales presentations,
public speaking training
by effectivecommunication.com.au
Thursday, May 28, 2015
LEADERSHIP - 5 THINGS LEADERS SHOULD NEVER SAY
Words contain power and will set the scene and direction for those who follow your lead
If there’s one thing Sir Richard Branson understands, it’s the pressure of conveying a clear message (either in meetings, public statements, or speeches) without sounding negative.
According to his book, The Virgin Way: Everything I Know about Leadership, here are five words and phrases he tries to avoid.
1. “That’s not a bad idea.”
If this is your response to an idea, your team won’t be clear on whether you love the idea or hate it. “Not bad” could mean you actually kind of like the idea. On the other hand, you didn’t specifically say you love the idea. Don’t leave your audience confused.
“Be definitive,” writes Branson. “If you approve or disapprove of something, be assertive and make your position absolutely clear, making sure you explain why.”
2. “You’re not going to like this, but …”
This phrase sets up your listeners to hear something negative. As a leader, it’s your job to inspire people and instill them with positive feelings – even if what you’re about to share might upset or frighten them. Branson suggests instead saying something like, “This may be a tough nut to crack, but I’m sure we’ll get it done.”
3. “We’ve had better years.”
Leaders are often asked to provide some kind of public commentary on results for the month, quarter, or year, but Branson views the above phrase as a cop out. “People want the truth, not some sugarcoated version of it,” he writes. Admit the reality of your situation and follow up with an honest assessment of how you plan to achieve better results in the future.
4. “That said…”
Branson considers this to be “possibly one of the most destructive phrases in the English language.” When people hear these words, you invalidate anything you said just a minute ago. This can create great resentment among your listeners. “As a verbal bridge from the pros to the cons, try using something like, ‘Of course, we shouldn’t overlook…’” writes Branson.
5. “No comment.”
Branson understands that sometimes leaders aren’t at liberty to discuss sensitive information, but he dislikes this classic approach to discretion. “A stark ‘no comment’ tends to come across like, ‘We’re guilty as hell and don’t want to talk about it until our lawyers have come up with a plausible alibi,’” writes Branson.
Instead, he suggests saying something like, ‘I’m really sorry, but until we gather all the facts, we are not in a position to issue a statement.’
As a leader please consider and like Richard Branson try to avoid the above phrases during speeches, meetings, and presentations
Remember, words contain power and will set the scene and direction for those who follow your lead.
All the best with your leadership!
Posted in
Business presentations Conference presentations Facilitating meetings Presentati,
Leadership,
Leadership coaching,
public speaking training
by effectivecommunication.com.au
Monday, November 4, 2013
Become an Extraordinary Business Communicator
People who are
extraordinary communicators and presenters don't start out that way!!!
These people work at getting better. They take communicating effectively seriously. They practice. They learn the When, Where, How & Why to improving the way they communicate.
WHEN
People who are fabulous communicators and presenters do what Tiger Woods does with golf - they work at perfecting their core communication game on a daily basis. They are always practicing or modifying some skill. They never say "I am good enough."
WHERE
Great communicators and presenters use every opportunity to practice their communication skills. They practice first in low stakes situations, like in emails, reports, round table meetings, trade shows, ‘lunch & learns,’ or conversations with one's peers.
They also practice off the job- in restaurants, at parties, at weddings or around the kitchen table. They don't wait for formal presentations. By the time a high stakes presentation comes up, they feel ready because they have been practicing all along.
HOW
First, serious learners get feedback, either from a communication's coach, their manager, or their peers.
Some join organisations, like Toastmasters or take a communication / presentation skills course with the express purpose of understanding what they do well and what needs improvement. Once they understand their strengths and weaknesses, they set realistic goals. Then, they tackle one skill at a time until it becomes second nature for them. They do not try to correct everything at once.
Maxwell Maltz says it takes “21 days to change a habit”. A lot of what we do when communicating is based on habit. Since some habits negatively affect people's perception of a speaker's credibility, it is important to change those things that undercut one's impact and to work on improvement on a daily, even hourly basis, for 21 days or longer.
To be perceived as a powerful business communicator and presenter a speaker must demonstrate both composure and energy. The skills for composure are:
- Posture
- Eye Contact
- Pausing
The skills for energy are:
- Movement
- Gestures
- Vocal Variety
- Facial Animation
To practice the composure skill of posture, notice your posture whenever you see
yourself in a mirror. If one shoulder is higher than another, you are not
balancing your weight. Also, notice your arms when at rest. Do they rest at
your sides, in your pockets or on your hips? Are they crossed on your chest?
The goal with posture is to look confident, but also approachable.
Each time you walk in front of a mirror or see your reflection in a window, correct your posture until you feel people will see you in a positive light. This is the first way you communicate with your audience.
Eye contact is easy to practice since you can do it anywhere. The thing to remember is that you want the eye contact to be sustained, not fleeting. You want people to feel you are talking just to them so practice by looking at an individual for a full sentence or thought. Do not try to include everyone at once by giving people a quick glance.
You can keep tabs on how you are pausing through your own voice mail system. Play back messages before you send them. Listen for non-words, speed and diction. Pay attention to how clearly and concisely you stated your message.
When you present an idea to people, their expectation is that you truly believe in it and are excited to share what you know.
To convey enthusiasm, it is important that a speaker gesture to emphasize ideas and help listeners to "see" it. If the speaker has the opportunity to stand up, movement sends an additional message as to how important the idea is.
When a speaker is moving and gesturing, he becomes real and demonstrates conviction. Moreover, when the speaker is gesturing and moving, the face lights up and the voice has a certain sparkle.
The best way for speakers to get feedback on the energy skills is by periodically videotaping themselves and noticing what they observe when reviewing the tape. Are the gestures repetitive, overdone, or too controlled? Does the movement seem purposeful and tied to a pair of eyes? Is the voice interesting or flat?
WHY
The answer to why one should get better at communicating is simple. It is the number one skill for business people today. It is essential for anyone who wants to move up the corporate ladder.
To be considered a good leader, one must be able to communicate effectively with senior level managers, one's peers and one's direct reports. Without clearly communicating the message, projects get scuttled, opportunities are overlooked and wrong decisions are made, costing the company market shares and profits. With "ordinary" communication skills, one's career stagnates.
Bottom line... To join the ranks of extraordinary communicators and presenters, be a continuous learner. Dedicate yourself to perfection. Pay attention to the many opportunities you have for growth.
Each time you walk in front of a mirror or see your reflection in a window, correct your posture until you feel people will see you in a positive light. This is the first way you communicate with your audience.
Eye contact is easy to practice since you can do it anywhere. The thing to remember is that you want the eye contact to be sustained, not fleeting. You want people to feel you are talking just to them so practice by looking at an individual for a full sentence or thought. Do not try to include everyone at once by giving people a quick glance.
You can keep tabs on how you are pausing through your own voice mail system. Play back messages before you send them. Listen for non-words, speed and diction. Pay attention to how clearly and concisely you stated your message.
When you present an idea to people, their expectation is that you truly believe in it and are excited to share what you know.
To convey enthusiasm, it is important that a speaker gesture to emphasize ideas and help listeners to "see" it. If the speaker has the opportunity to stand up, movement sends an additional message as to how important the idea is.
When a speaker is moving and gesturing, he becomes real and demonstrates conviction. Moreover, when the speaker is gesturing and moving, the face lights up and the voice has a certain sparkle.
The best way for speakers to get feedback on the energy skills is by periodically videotaping themselves and noticing what they observe when reviewing the tape. Are the gestures repetitive, overdone, or too controlled? Does the movement seem purposeful and tied to a pair of eyes? Is the voice interesting or flat?
WHY
The answer to why one should get better at communicating is simple. It is the number one skill for business people today. It is essential for anyone who wants to move up the corporate ladder.
To be considered a good leader, one must be able to communicate effectively with senior level managers, one's peers and one's direct reports. Without clearly communicating the message, projects get scuttled, opportunities are overlooked and wrong decisions are made, costing the company market shares and profits. With "ordinary" communication skills, one's career stagnates.
Bottom line... To join the ranks of extraordinary communicators and presenters, be a continuous learner. Dedicate yourself to perfection. Pay attention to the many opportunities you have for growth.
All the best with your future business communications
Posted in
Presentation Training,
Public speaking,
public speaking training,
sales coaching,
Sales presentations,
Sales Training
by effectivecommunication.com.au
Saturday, September 7, 2013
How To Engage Your Audience When Presenting
Studies vary
on the length of human attention spans, but one study recently concluded that
the average attention span is eight seconds. Yes, 8 seconds!!!
Whatever the actual time might be, people have trouble paying attention, especially when listening to a presenter. Inattention is even more likely if it’s a technically-oriented presentation.
You know the audience is going to leave you several times in a 30-minute presentation. In essence, one of the major goals of any presenter should be to bring the audience back to pay attention to his or her content. No matter how effective the message is, the human mind cannot focus for very long.
Here are some ways of combating this consistent challenge.
Whatever the actual time might be, people have trouble paying attention, especially when listening to a presenter. Inattention is even more likely if it’s a technically-oriented presentation.
You know the audience is going to leave you several times in a 30-minute presentation. In essence, one of the major goals of any presenter should be to bring the audience back to pay attention to his or her content. No matter how effective the message is, the human mind cannot focus for very long.
Here are some ways of combating this consistent challenge.
1. Let the audience know early that you
have only 1, 2 or 3 points to make - When you begin by saying, “I plan to cover
seven different ideas,” your audience will be quick to shut down mentally.
2. Include an example every few minutes - The listener responds quickly to “Let me give you an example… “ We remember what it was like when we were young for an adult to start reading a story that began with “Once upon a time…” The example hook is the adult version of this technique.
3. Include at least one transition that encourages the audience to come back to you and your speech - The best one is probably, “You may forget everything else I say today, but remember this one idea.” Be sure this transition does lead to the most important idea; don’t use it as a gimmick to make them listen again. Be reminded that you can only use this once in a presentation. Another is “This may be something you know but have not been putting into use.” (Mental response: Me? Do I already know this?)
4. Include a “wow” factor every eight to ten minutes - This is simply a phrase, statistic, comparison, picture, or quotation that makes the audience member respond with “Wow! I did not know that.”
5. Change your delivery style - Soften your voice if you have been pretty loud. Move a step or two with purpose when making an important point. Movement attracts attention. Speed up or slow down your rate of speech.
6. Tighten the organisation of your presentation - If the audience feels that you are disorganised and finds it difficult to follow you, they will soon leave you - and may never come back. In preparation, check to see that each point relates to the other main points and that each piece of supporting material connects back to the point. Early in your presentation, preview your main points and stick to that structure.
Even the most effective presenter will lose his or her audience occasionally. These techniques, however, will at least make it less likely for the audience member to leave you for the duration.
All the best with your future business communications!!!
Posted in
Presentation & Sales workshops courses & training in Sydney,
presentation coaching,
Presentation skills training,
Public speaking,
public speaking training,
Sales presentations,
Sales Training
by effectivecommunication.com.au
Tuesday, July 23, 2013
What Is Your Flight Plan For Business Growth - Part 4
How To
Increase Your Number Of Sales Per Client
Stock Brokers offer occasional initial public offerings (IPOs) to select clients.
Clothing
stores offer "by invitation only" events for preferred clients
Auction houses
offer "by invitation only" events for preferred clients
Jewelry stores
offer "by invitation only" events for preferred clients
Airlines offer
frequent flyer points reflecting the number of times traveled or distances
traveled with them.
Miles
Laboratories published a small cookbook filled exclusively with spicy recipes,
and then gave the book away for free. Why? Miles Laboratories is the maker of
Alka-Seltzer, an antacid digestive pain reliever.
How many
consumer retail stores now offer loyalty cards i.e. 'Buy 9 and gain your 10th
free" etc.
These are not
just random, unrelated business-increasing anecdotes. Each example represents a
well thought out, documented, income increasing principle or leveraging
strategy.
Now you might
be thinking, "My business responsibilities don't include clients and
selling. I'm in the accounting / human resource / quality control / production
department".
Think again
because the fact is, everyone is in sales!!!
Whatever area
you work in and are responsible for, you do have "clients" and you do
need to influence and "sell".
Think within
your organisation. Typically referred to as internal clients / stakeholders,
who might include the head of your department who you might need to influence
and sell towards your project, your proposal, your promotion, your perspective,
your value, or your pay rise.
Your internal
clients might also be those who work under you, and you need to influence and
sell them towards giving their best, meeting a deadline, thinking out of the box
etc.
Your internal
clients might also be people in other departments who could aid you etc.
Think external
to your organisation. How many vendors, complimentary companies or future
employees do you have to influence and sell to?
When you read
the phrase "selling your product or service", don't just think in
terms of products and services your company sells. In addition, think of your
individual and intangible personal product or service, yes - YOU!!!
You will need
to influence and sell to others your ideas in order to advance your career,
gain more respect and increase your success and income.
All the
success strategies EffectiveCommunication.com.au
shares with you are designed to raise you above your competition. If you work
for a company, you have your company's competition to contend with. You also
have your personal competition - the person down the corridor who you are
competing with for your next big promotion. Or the person who just sent their
resume to Human Resources because they want your job.
Look out for
our future success strategies, which will help you to better influence and make
that sale.
All the best with your business!
If you would like to discuss how to improve your organisations capability in the areas of Leadership, Communication, Presentation & Sales then simply contact us for a complimentary, no obligation conversation.
Go to www.EffectiveCommunication.com.au to find out more
Posted in
communication coaching,
Communication Training,
Leadership,
Leadership coaching,
presentation coaching,
Presentation Training,
public speaking training,
sales coaching,
Sales Training,
Training
by effectivecommunication.com.au
