Amidst all the changes happening at present across international economies there are
a number of companies that are still maintaining growth.

Let’s look at 3 presentation principles that growing companies apply to shift buying criteria away from price during economic challenges.


1. Position Your Business As An Expert

 Here's the thing...

In today's business environment, you need to position your business as an expert with your prospective client before you show up for any meeting or presentation.

The best way to do this is to educate your buyer on how to become an expert consumer of your product.

Clients don't necessarily know what to look for when purchasing. They don't know what to do when comparing competitive options.

And guess what?

The presenter that provides this type of buying information helps audiences to breathe a sigh of relief. This will immediately position your business HEAD and SHOULDERS above the majority of other providers competing with your business.

By delivering an education based presentation at the right time during a clients buying process will most definitely work in your favour.

Your presentation should be constructed in order to stimulate and impress audience ears, eyes, intellect and emotion.

Ensure your presentations offer indisputable proof your business is an absolute EXPERT in what it delivers.

During the past thirteen (13) years EffectiveCommunication.com.au (EC) has served numerous clients to construct and deliver expert presentations for a wide range of audiences. The results in many cases have been very successful. To view some success case studies, you’re welcome to visit the ‘Return on Investment’ page of our website.

Many times over the years companies have decide to work with EC and have become long term clients simply because they say we present as business communication experts based on the E-newsletters we send plus, quality of our website.

Present your business as an expert – EC has seen this principle result successfully many times for many clients, which is why we recommend your business does the same.


2. Solve A Problem… Don’t Just Present Another Product

This reads as obvious, yet continually EC works with companies and people who leave large amounts of unbanked profit on the table because they simply do not uncover the true scope of the opportunity before presenting products and services.

And what we know is this...

Presenting your business as a problem solver will alone INSTANTLY create a shift in how professional your business is perceived by your clients.

To put this bluntly, your business rises from being perceived as "just another rep selling something" to "an equal business, genuinely looking to help a client solve a problem in ways that benefits both parties".

You can not gain a much better presentation outcome than this!


3.  Be More Thorough in Your Fact Finding with Companies Prior to Presenting Recommendations


This principle goes hand in glove with the previous principle.

Unless you have a pre-determined set of great questions that aim at the core of how you might help a prospective client, you will not get all the facts required to successfully serve them during your presentation.

All the best with your sales presentations!