CAPTURE IMMEDIATE AUDIENCE INTEREST WITH A CUSTOMISED RECALL
Every audience you will ever present to will immediately want to know that your message is designed just for them.
Audiences do not want to think your presentation is one you have delivered many times, even if you have.
One of the most effective tools to capture immediate audience interest is to use a customized recall during the opening of your presentation.
A customized recall is just what it sounds like; You recall something that happened in the past, which is related to your message. With your opening, there are several areas in which you can make recalls, and here are just 3 to help you:
1. Something leading up to the presentation
2. Something that was mentioned as you were being introduced
3. Something that happened or that you noticed prior to the presentation
When you open your presentation, you can call back to a story about something that happened behind the scenes that led up to that moment. For example, I spoke once to all the personnel in a school district in Virginia. The Superintendent (Mr. Turner) had been very meticulous with me throughout the weeks leading up to the event because he was nervous whether I would meet their needs.
A very simple tool which when applied can pay great dividend towards capturing immediate audience attention.
All the best with your presentations!
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