Business Presentation Myth

MYTH: Presentations are Performances

One of the most common presentation assumptions found has to do with the notion of performance. 

While many people may not actually use the word ‘performance’ to describe it, it’s clear they assume that a business presentation is a type of performance.

Many presenters believe ‘practice makes perfect’ and ‘practice at least X number of times before delivery.’ Many people believe they are obligated to practice before a presentation.

If you’ve experienced one of our Effective Presentation Workshops, you know that EffectiveCommunication.com.au (EC) strongly disagrees with this myth. 


 EC is not a big fan of practice - at least not the type of practice many believe they are obligated to perform. The assumption they’re making is that practicing will guarantee your success, that it will give you more control over the process.

The problem is, it won’t.


TRUTH: Presenters Engage in a Conversation

The business presentation environment is not the place for that type of practiced performance. 

Presenters need to engage their audiences in a conversation - a conversation with purpose and structure, but a conversation just the same. The act of practicing to be perfect ties this process up in knots.

Presenters need to be prepared. They need to be ready for anything. But practicing isn’t the way to go.

Formal Speeches are a different matter

Now, if you’re delivering a formal speech, knock yourself out. Practice as much as you want.

Speeches are an entirely different communication responsibility. Because they are scripted and often have a very carefully choreographed slide deck, speeches need to be practiced. 

Remember that business presentations are not performances. To succeed, they must be genuine, conversational interactions.