Presentation Top Ten Tips

1. Tailor every presentation to suit your audience.

 Is it a technical audience ? A marketing crowd ?

The type of audience should affect the language you use and the information communicated.

Every comunication should be tailored from the audience’s perspective. What’s in it for them? What does the audience want to hear…and not…What do you want to tell them?

Find out who is the decision-maker in the room and be aware the decision-maker could change throughout the communication. Deliver relevant points to that person/persons.


2.  Ask direct or rhetorical questions throughout your presentation to draw in the audience and get their “buy in”.


3.  Apply the “so what?” principle to everything you say.

 What is your purpose?

What is your call to action? What do you want the audience to do with the information you’re giving them?


4.  First impressions can last a lifetime!

 Your communication starts as soon as you enter the room and greet the first person.

You are in control of the first impression you give!


 5.  Less is more!

 Don’t pack in too much information. Include less and spend more time reinforcing the core essence of your message instead of diluting its impact.

Work out the:

Must Say
Could Say
Should Say elements of your presentation.


6.  Be enthusiastic and passionate.

 Use colourful language to inspire and motivate your audience, tell stories, give examples and blow them away with amazing statistics!


7.  An audience will remember the first and last thing you say.


 8.  You must decide to be confident before you will be confident!

 The audience will only see about 10-15% of your nervousness!


9.  Make sure your opening and closing statements make an impact.

 Make sure your visual aids support your communication.

Are they appropriate?

Is there too much information on each slide?

Can a picture tell a better story?

You are your best visual aid!!!



10.  Keep smiling!